Food Safety Summit

James Skinner Baking Company Pioneers a Tamper-Evident Safety Seal

July 9, 2009

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James Skinner Baking Company
Contact: Andy Greenberg Director of Marketing
1-800-358-7428
agreenberg@skinnerbaking.com

 Omaha, NE – July 09, 2009 – The James Skinner Baking Company, the nation’s 4th largest baker of coffee cakes, Danish, muffins, and cinnamon rolls, announces a Tamper Evident Safety Seal for many of their products marketed in see-through clamshells. (Video of product)

Tony McCroy, in charge of Food Defense initiatives commented “In addition to the bakery’s ninth consecutive American Institute of Baking  superior quality ratings (highest category), there was a need to keep the product protected and safe as it makes its way to the retailer’s shelf and onto the consumer’s plate. We need to address the consumers safety from start to finish and that includes after the product leaves the bakery. The patented front sealed clamshell is part of the company’s continued commitment to food defense and safety. We are pioneering methods with the consumer’s protection and safety in mind.”

“Food Defense is designed to guard against food contamination by conspirators whose sole objective is to injure or cause fatalities to the general population. Combined with our food safety initiatives which were implemented to prevent negligible or unlawful acts we are leading the way to a complete solution” added McCroy.

“Food defense initiatives are becoming more important in the industry at a time when consumers are on heightened alert.”   Audie Keaton, Vice President said “When you’re baking over 200,000,000 pastries annually, you need to implement detailed programs to ensure that each and every product is contaminant free and deters possible tampering especially compared to non-sealed competitive products”.

Jim Skinner, President and Owner of the 4th generation, family owned, Omaha based business commented “As a market leader we have a responsibility to our customers to invest in technology and resources for their protection and safety. This latest initiative positions our company to have in-store bakery products  that provide the consumer with the same food defense and safety that they have grown accustomed too and in some cases demanded for many of the products on grocery shelves.”

Andy Greenberg, Director of Marketing added, ‘with all the issues about food safety in the press, government committees and the consumers mind, we were determined to be the first to market in the bakery department.  We are absorbing all costs and not charging the retailer any more money.  Even though no problems have occurred yet, we want to be sure none will.  Why wait to respond?  We want to prevent- that’s why we made the investment.”